SizeWorld CHINA

This study is particularly important because the last officially published measurement survey in China was from 1988 and included only adults with a limited set of measurements. Since then, rapid economic growth and demographic changes have significantly influenced the body dimensions of the Chinese population. 

The discovered new size trends include:

• Significant increases in weight and girth, especially for men
• An increase in height
• Notable age-related height differences
• Variations in body proportions, such as shorter legs and longer torsos compared to European populations
• This data is crucial for improving and optimizing the design of products sold in China.

The data obtained from the study offers significant benefits for various industries:

Improved Product Development

• Designers can tailor clothing, products, vehicles, and industrial spaces to meet the needs and comfort of the Chinese population.
• This data shows age-specific differences in body measurements, proportions, and body shapes allowing designers to create more differentiated and better-customized products.
• The 3D scan data is additionally the optimal base for the generation of Chinese avatars according to target group definitions and therefore can be used for virtual product development processes

Optimized Fit

• The measurements contribute to better design and ensure the full protective function of safety equipment for all individuals.

Increased Sales and Reduced Returns

• In retail, optimized sizing can lead to higher sales and fewer returns and waste.
• Well-established survey design and results according to international standards, proven and applied in former global size surveys, lead to comparability between markets
• Data includes measurements of the Chinese population from 6 years to 75 years, providing new insights into body measurements and proportions now and supports the identification of trends for the future